Welcome Advisor Kate Johnson

We're excited to welcome Kate Johnson to Omnium as an advisor in CPG Sales. Kate is a sales and commercial leader with nearly two decades of experience at Wrigley/Mars, CLIF Bar & Company and Trü Frü, where she became known for leading quality growth: building data-driven strategic plans and executing them across channels through engaged, high-performing teams. I have personally worked closely with Kate for more than 12 years at CLIF and Tru Fru and am energized to partner with her in this capacity!

Most recently, Kate served in commercial leadership at Trü Frü, where she helped grow the business fourfold in three years. She drove major distribution gains across channels, and turned the brand's Target relationship from transactional into a true partnership. Along the way, she built a sales planning process designed to sustain rapid growth, executed a bold SKU rationalization, and orchestrated several price-pack value initiatives. Before Trü Frü, Kate spent 14 years at CLIF Bar & Company, where she was part of the team that scaled the brand from $350M to $1B. During that time, she rebuilt the Target business, earned a Partner of the Year award, led the Grocery & Small Format business as VP of Sales, and built a broker-empowered team that outpaced company growth. She closed out her CLIF tenure by leading the Sales Integration into Mondelez. 

At Omnium, Kate will bring this hands-on experience to our clients, helping them build smarter sales strategies, stronger retailer partnerships and trade programs that deliver sustainable growth. We are all thrilled to have her on the team!

If you are interested in knowing more about Kate’s role or Omnium services, reach out to me at johnny@omniumcpg.com.