We are mathematicians, data scientists and the most experienced customer marketing advisors in the industry – with more than 25 years of experience leading CPG sales and customer marketing teams. We analyze your business performance, make strategic recommendations, apply models developed by PhD mathematicians to estimate impact of business actions, and help you execute from start to finish.

We are not an “outside consulting firm” that works on one-off projects. We are business partners and an extension of your team. The real work doesn’t begin until long after you’ve developed a strategy, and we are with you for the long-haul.